Altek founders Jon-Fredrik Hopland and Kristoffer S. Pedersen sitting together on a couch, laughing, in a warmly lit hotel lobby.

One of us lived in hotels for three years.

The other could never get one to answer an email. So we built the answer: Altek turns guest inquiries into bookings and does the work behind them.

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Our story

Before Altek, Jon-Fredrik “Joffen” Hopland toured the world as a drummer with major-label artists and played Coachella. Years on the road meant years living in hotels and seeing hospitality from the guest side of the front desk.

Kristoffer Pedersen travelled the world and kept running into the same frustration: email a hotel a simple question and wait. Sometimes the answer came days later. Sometimes it never came at all.

But the problem was never the people. Hotel teams are among the hardest-working in any industry, and are often chronically understaffed.

A single email could mean fifteen minutes spent jumping between four or five systems, with a lobby full of guests who needed help right now.

Then modern AI arrived, and we realized software could handle that work, with hotel staff still in control.

So we started inside our first pilot hotel, a resort on the Norwegian coast, side by side with the team using it every day.

To this day, we keep building together with hotels and hoteliers around the world.

The road here

Three years living in hotels. Years more travelling through them. Altek came from both sides of the front desk.

Jon-Fredrik playing drums on a concert stage under teal and purple lights. — Joffen on tour — three years of his life, lived in hotels

The two Altek founders taking a selfie high above the San Francisco waterfront, the Bay Bridge behind them. — San Francisco — taking Altek to the US

Kristoffer at the summit of Mount Agung at sunrise, holding the summit sign. — Kristoffer on the road — Mount Agung, Bali

The two founders taking a selfie together in a leafy city park, both wearing backpacks. — On the road, together

The two founders looking at a monitor in the Altek office, a teammate working behind them. — In the work, every day

Our approach

Illustration of airplane orbit symbol representing human-focused hospitality and freedom through technology.

Hospitality is human

AI does the work behind every inquiry. A human in the loop approves it. Your team stays present with guests, not buried in systems.

Speech bubbles with question and exclamation marks symbolizing simple and intuitive communication.

Simple > complicated

If it requires hours of training, it's the wrong solution.

Your hotel, your voice

We adapt to how your hotel works, not the other way around.

Hospitality comes first

Our belief is simple: when hotel teams get to do better work, they're happier at work. And happier teams make happier guests. That's the whole chain, and it's what we build for.

Altek founders Kristoffer and Jon-Fredrik standing with the front-desk team at Pier 5 Hotel.

Transparency builds trust

We're honest about what Altek can and can't do. No overpromising, no AI buzzwords, no BS.

Simple by design

The best solutions are the easiest to implement. We obsess over removing friction.

We're in this together

Your success is our success. We see ourselves as partners, not vendors.

Where we are today

And we're just getting started. We've built the AI inquiry conversion engine for hotels.

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The people behind Altek

We still take the first call with every hotel group ourselves.

Founders

Smiling young man with medium-length brown hair wearing a black shirt against a light gray background.

Co-founder

Joffen Hopland

Joffen toured as a drummer with major label artists, playing festivals like Coachella, and living roughly three years of his life in hotels. Now a software engineer, he builds the technology behind Altek.

Portrait of a smiling man with short blond hair and a red-brown beard, wearing a dark corduroy shirt over a white t-shirt, with colorful bokeh lights behind him.

Co-founder

Kristoffer Pedersen

Kristoffer is an entrepreneur and software engineer who co-founded Altek so the work behind every hotel email gets done, with a human in the loop, always.

We’re building a future where hotel teams spend less time operating software and more time doing hospitality.