Bringing humanity back to hospitality

Two friends. One shared frustration. A belief that hotel teams shouldn't spend their days buried in inboxes.

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Our  story

Jon-Fredrik “Joffen” Hopland went from touring with major artists and playing Coachella to earning a computer science degree — searching for a problem worth solving.
Kristoffer S. Pedersen is an entrepreneur who has spent years building companies and loves turning complexity into clarity.
When they sat down with hotel teams, they saw the same thing everywhere: talented people buried in repetitive tasks while guests waited.
So in 2024, they built Altek AI. Today, hotels across the world trust it to handle thousands of guest conversations — and hospitality feels like hospitality again.

Our approach

Illustration of airplane orbit symbol representing human-focused hospitality and freedom through technology

Hospitality is human

Technology should free people to be more present, not replace the human touch.

Speech bubbles with question and exclamation marks symbolizing simple and intuitive communication

Simple > complicated

If it requires hours of training, it’s the wrong solution.

Megaphone illustration representing hotel brand voice, announcements, and personalized communication

Your hotel, your voice

We adapt to how your hotel works, not the other way around.

Hospitality comes first 

Every decision starts with one question: does this help hotel teams create better guest experiences? If not, we don’t do it.

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Icon and text card about transparency and trust, highlighting honest communication and realistic AI expectations

Transparency builds trust

We're honest about what Altek can and can't do. No overpromising, no AI buzzwords, no BS. 

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Simple by design

The best solutions are the easiest to implement. We obsess over removing friction

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We're in this together

Your success is our success. We see ourselves as partners, not vendors

Where we are today

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The people behind Altek

Founders

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Co-founder

Joffen Hopland

After touring with major label artists and playing festivals like Coachella, Joffen became a software engineer and now builds the technology behind Altek AI.

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Co-founder

Kristoffer Pedersen

Kristoffer is an entrepreneur and software engineer who co-founding Altek AI to simplify how hotels guest communication and operations.

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Advisory Board Member

Erling M. Kristensen

Erling spent over 30 years in hospitality, including 15 years leading Norwegian Hospitality Group.

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Advisory Board Member

Nikolas Hall

Nikolas is a hospitality consultant with 20+ years of experience helping hotels improve revenue, pricing, and distribution.

Advisory Board