Altek vs HiJiffy
HiJiffy is a guest messaging platform built for the guest to serve themselves. Altek is built for the reservations team to do the work. Depending on which of those problems you have, this is barely a comparison at all.
Reviewed 18 August 2026 · written from HiJiffy’s own website and Hotel Tech Report
- Your problem is website visitors leaving without booking
- You want WhatsApp and live chat handled around the clock, in 132 languages
- You want guests answering their own questions instead of emailing you
- You want a proven, award-winning vendor with hundreds of published reviews
- Your budget starts at €99 a month
- Your problem is the reservations inbox, not the website widget
- You want the reservation created, changed or cancelled in your PMS, not the guest guided to a booking engine
- Your hotels sell tables and treatments as well as rooms
- You want somebody to come back when a quoted enquiry goes quiet
- You want one flat price with no setup fee per five properties
Three things we got wrong about HiJiffy
We wrote our first notes assuming HiJiffy was a website chatbot. Reading their product properly corrected us three times, each time in their favour.
- It is a website widgetThe console unifies live chat, WhatsApp, Instagram, Telegram, SMS, email, Booking.com and Expedia, with agent assignment and multi-property management
- The booking assistant just answers questionsIt guides a guest through completing a booking on your site, integrated with your booking engine, CRS and PMS for live availability and pricing
- They integrate with a handful of systemsThey list 59 verified integration partners, a longer network than ours
The difference in one line
HiJiffy's headline promise is to resolve up to 85% of guest FAQs instantly. That is a deflection metric, and it is the right one for what they built: fewer questions reaching your team at all.
Altek is not trying to reduce the number of inquiries. It is trying to convert the ones that arrive, by doing the work behind each reply.
One keeps guests from having to contact you. The other handles the guests who do.
One inquiry, two products
Hi, we would like two nights on the 14th and 15th, a room with a view if you have one. We would also like dinner on the Saturday, around eight, and my wife would love a massage on the Sunday morning if that is possible.
- The assistant answers the availability question from live data.
- It answers the questions about the restaurant and the spa from your FAQ content.
- It guides the guest step by step towards completing the room booking on your website.
- If the request gets complicated, it transfers the conversation to a member of staff.
The guest books the room themselves. The dinner and the massage are still a conversation for somebody.
- Reads the thread and retrieves availability, rates, stay history and loyalty tier.
- Builds the offer: room options with photographs, what is included and the live price.
- Books the table for eight, in OpenTable, GastroPlanner or WaiterAid.
- Books the treatment for Sunday morning, in BRP.
- Prepares the reply and all three bookings together, for one approval.
If the thread then goes quiet, Altek comes back to it on the cadence you set.
Read the channel in each of those headings
That is not a rhetorical trick, it is the actual difference. HiJiffy is strongest where the guest is on your website and willing to serve themselves. Altek is strongest where the guest wrote to your reservations team and someone has to answer properly.
Which is why the useful question is not which product is better. It is which of those two moments is costing you more.
At a glance
| Capability | HiJiffy | Altek |
|---|---|---|
| Built for | The guest, serving themselves | The reservations team, doing the work |
| Primary channel | Website chat and WhatsApp | |
| One channel in a unified console | The product. A purpose-built hospitality email client | |
| Headline metric | Up to 85% of guest FAQs resolved instantly | Inquiries converted, and the work behind them completed |
| Booking | Guides the guest to complete it on your website | Created, modified and cancelled in your PMS |
| Restaurant and spa | Not offered | OpenTable, GastroPlanner, WaiterAid, BRP |
| Payment links | Not offered | Yes |
| Follow-up on a quiet quote | Not offered | On the cadence you set |
| Languages | 132 | 100+ |
| Integrations | 59 verified partners | Mews, Opera Cloud, Visbook/BookVisit, Infor HMS, plus restaurant and spa systems |
| Pricing | From €99 a month by tier, charged on rooms, plus setup fees of €99 to €599 per five properties | Flat per hotel per month from €399, no setup fee |
- Built forHiJiffyThe guest, serving themselvesAltekThe reservations team, doing the work
- Primary channelHiJiffyWebsite chat and WhatsAppAltekEmail
- EmailHiJiffyOne channel in a unified consoleAltekThe product. A purpose-built hospitality email client
- Headline metricHiJiffyUp to 85% of guest FAQs resolved instantlyAltekInquiries converted, and the work behind them completed
- BookingHiJiffyGuides the guest to complete it on your websiteAltekCreated, modified and cancelled in your PMS
- Restaurant and spaHiJiffyNot offeredAltekOpenTable, GastroPlanner, WaiterAid, BRP
- Payment linksHiJiffyNot offeredAltekYes
- Follow-up on a quiet quoteHiJiffyNot offeredAltekOn the cadence you set
- LanguagesHiJiffy132Altek100+
- IntegrationsHiJiffy59 verified partnersAltekMews, Opera Cloud, Visbook/BookVisit, Infor HMS, plus restaurant and spa systems
- PricingHiJiffyFrom €99 a month by tier, charged on rooms, plus setup fees of €99 to €599 per five propertiesAltekFlat per hotel per month from €399, no setup fee
Checked against hijiffy.com and Hotel Tech Report in August 2026.
Which one is yours?
The long version of the verdict at the top, now that you have the argument behind it.
- Your website converts badly. A visitor who leaves without booking is exactly the problem the Booking Assistant was built for, and Altek does nothing about it.
- WhatsApp is where your guests are. They have built for it deeply and we have not.
- You want in-stay self-service around the clock: the FAQs, the check-in questions, the towel at eleven at night.
- You want a long public review history behind the vendor you pick. Theirs is longer than ours.
- You need 132 languages. We do over a hundred, and they do more.
- Your bottleneck is the inbox, not the website. Reservations email is where the high-value, high-intent, slowest-answered demand sits.
- You want the work done, not the guest guided. HiJiffy walks a guest to your booking engine. Altek writes the reservation into Mews, Opera Cloud or Visbook and stages it for approval.
- A stay is more than a room. The table and the treatment are bookings, not FAQ answers.
- Quoted business goes quiet on you. In a 90-day assessment across six reservation mailboxes, 91% of quoted inquiries that went silent were never followed up.
- You want to know what converts. Every deployment starts by reading your own inbox, and those findings set the configuration.
- You want predictable pricing. One flat price per hotel per month, no per-room scaling and no setup fee per five properties.
Can you use both?
Yes, and for a lot of hotels that is the honest answer. They solve adjacent problems: HiJiffy keeps questions off your desk and helps website visitors book themselves, and Altek converts the inquiries that reach your reservations team and completes the work behind them.
If you have both a leaky website and a slow inbox, running one does not fix the other.
Altek vs HiJiffy FAQ
The questions hotels ask when they are choosing between the two.