Altek AI Partners with ESS Group to Elevate Guest Communication Across the Nordics
We’re proud to announce our partnership with ESS Group, one of Scandinavia’s most recognized names in hospitality.
Known for creating destination hotels and experiences that combine design, atmosphere, food, wellness, and culture, ESS Group has redefined what modern hospitality can feel like across the Nordics. From coastal resorts and spa destinations to iconic hotels and lifestyle concepts, the group has built a portfolio centered around memorable guest experiences.
As part of this partnership, ESS Group is implementing:
• AI-powered email automation
• AI chat support across digital guest touchpoints
• Smarter handling of recurring guest communication
The goal is simple: create faster, smoother, and more seamless communication for guests while reducing operational friction for hotel teams.
Supporting teams behind the guest experience
Hospitality teams today manage guest communication across multiple channels simultaneously. Emails, chats, booking questions, pre-stay requests, and operational inquiries all compete for attention throughout the day. As guest expectations continue to rise, speed and consistency have become increasingly important parts of the guest experience itself.
By integrating Altek AI, ESS Group is taking another step toward a more connected and modern guest journey.
The implementation will help streamline communication across digital channels, improve response times, and support teams with recurring guest interactions, allowing staff to spend more time where hospitality matters most: with the guest.
For us at Altek AI, this partnership represents an exciting milestone.
ESS Group is known for setting a high standard within hospitality, not only in Scandinavia but across the broader industry. Working with a group so deeply focused on guest experience is a strong reflection of how hospitality is evolving and how technology can support, rather than replace, great service.
We believe the future of hospitality is not about removing the human element. It is about giving teams better tools to deliver exceptional experiences at scale.
We’re excited to support the ESS Group team as they continue to shape the future of hospitality experiences across the Nordics.
About ESS Group
ESS Group is one of the leading hospitality groups in the Nordics, operating 15 hotel and resort destinations across Sweden, Norway, and Denmark, in addition to a yacht hotel in Palma de Mallorca. Since launching its first destination, Ystad Saltsjöbad, in 2007, the group has become known for creating lifestyle-driven hospitality concepts centered around design, atmosphere, food, wellness, and memorable guest experiences. The ESS portfolio includes destinations such as Ystad Saltsjöbad, Steam Hotel, Fýri Resort, Ellery Beach House, Jacy’z Hotel & Resort, Marienlyst Strandhotel, Falkenberg Strandbad, and Maryhill Estate.
About Altek AI
Altek AI develops AI solutions designed specifically for hotels, resorts, and hospitality groups. By helping automate and streamline guest communication across channels, Altek AI enables hospitality teams to respond faster, improve consistency, and create smoother guest experiences at scale.
